Angles

Creative angles

Angles replace the former audience profile/persona model. They diversify the message and execution instead of over-segmenting Meta targeting.

Field	Purpose
Name	Short internal label
Hook	Advertising opener
Awareness level	unaware, problem_aware, solution_aware, product_aware, most_aware
Visual style	ugc, studio, lifestyle, text_heavy, before_after, demo
Copy direction	Recommended tone, benefit and CTA

From /brand-setup, review the research summary, choose a language and generate ten angles. Angle generation does not consume image credits. Angles can also be added, edited and deleted manually.

Easy Mode can inject one angle. Pro Mode can combine several angles as a batch dimension. The API, SDK, CLI and MCP use list_angles, get_angle and generate_angles; legacy profiles actions are not part of the current contract.